pium SHIBUYA109店

pium is a D2C womenswear brand that launched its very first permanent physical store on the third floor of SHIBUYA109 in March 2024, marking a significant step for a label that had previously built its reputation entirely through online sales. The brand is known for its 'adult-girly' aesthetic, blending sweetness with a grown-up sensibility through pretty blouses, elegant dresses and coordinated accessories. The SHIBUYA109 boutique allows customers to try on pieces they may have only seen on screen, with the same pricing and new-release schedule as the web store. Weekly drops arrive every Wednesday and Sunday at 21:00, and the physical shop stocks those same items, ensuring that in-store visitors are not left behind. The compact but well-merchandised space makes it easy to put together a complete outfit, and staff are on hand to offer styling suggestions. Located on the third floor of SHIBUYA109, the store is open from 10:00 to 21:00, following the building's hours. Its position in Shibuya's most famous fashion landmark ensures a steady flow of foot traffic. For fans of the brand, the store frequently hosts producer visit events and anniversary campaigns with special gifts with purchase.

SHIBUYA109内にあるpium初の常設店。オンラインと店舗をつなぐ、フェミニンで大人かわいいファッションを展開。