HOTEL LOVERS, known in Japanese as Hoteraba, is a retail chain specialising in colour contact lenses, and its SHIBUYA109 branch occupies the basement floor of the iconic building. The shop's standout feature is its free try-on service -- customers can test coloured lenses in-store before committing to a purchase, a rare and welcome perk in Japan's cosmetics market.
The brand offers an extensive range of coloured contacts under its own HOTEL LOVERS label, from natural-looking enlarging lenses to more dramatic, fashion-forward designs in every colour imaginable. Prices are competitive, and the shop frequently runs promotions and limited-edition collaborations with influencers. A mobile ordering system has also been introduced, allowing customers to browse and order from their phones for in-store pickup.
Located in the B1F of SHIBUYA109, the shop is open daily from 10:00 to 21:00. It is a convenient stop for anyone wanting to experiment with coloured contacts, whether for daily wear or a special occasion.
SHIBUYA109の地下にあるカラーコンタクトレンズの専門店。購入前に無料でレンズを試着できます。