Egoist

EGOIST has been a defining presence on the third floor of Shibuya 109 since 1999, channelling the spirit of Shibuya's gyaru culture into collections that balance youthful energy with a touch of sophistication. Founded by Kazuya Kito, the brand built its reputation on trend-led denim, form-fitting dresses, and statement tops that empower wearers to express their individuality with confidence. Its designs take cues from the streets of Shibuya while incorporating a streak of maturity that sets EGOIST apart from its peers.\n\nThe store offers a full wardrobe solution, from casual daywear and knit pieces to party-ready one-pieces and accessories. Tweed-accented denim shorts, back-open blouses, and cable-knit separates sit alongside waist-defining dresses, giving shoppers plenty of options to build looks that transition effortlessly from day to night. The brand also operates an online store and has expanded beyond 109 into Lumine and Parco locations, though the Shibuya flagship remains its spiritual home.\n\nIf you love fashion that makes a statement without taking itself too seriously, EGOIST is well worth a browse. Step off the escalator on the third floor and let the brand's unmistakable style remind you why Shibuya 109 remains a fashion landmark.

1999年から渋谷109のアイコンとして愛されるEGOIST。大人っぽいエッジを効かせた自信に満ちたギャルスタイルを提案します。